In this Digital Age, we no longer talk about a traditional nation but that of a Digital Nation.
What is a Digital Nation?
It is a community based, highly loyal and has complete trust within the community. One that are born
out of social media phenomenon and are very vocal and effective in spreading words of mouth.
There are many traditional communities that are being challenged by these Digital Nations and the latter
are transcending into an ecosystem from Banking, E-Commerce, Transportation, Lifestyle and now Media.
We are within that Digital Ecosystem (DE) and we are brandishing a complete change in how content
are delivered and how we consume them.
In addition, we are also building a Digital Economy (DE) that can transcend between the real and
And this phenomenon, we call DE2 .
The convergence of technology and media has blurred the line of traditional media
business. Our founders are Media and Internet veterans who have converged
to create something that we feel is catching on with the new generation of viewers.
There are many services out there which are creating an over-the-top
ecosystem. This is healthy for the whole ecosystem because we believe
over-the-top have come to age in having “rich” content for the Digital Economy.
However, the Digital Economy is the next frontier where there is no standard
definition and standard operating procedures. Since it is at the early phase,
we would like to create that in order to give greater economies of scale while
enjoying and at the same time transacting within the ecosystem.
Our philosophy is then enhancing the total life
experience by building partners and alliances with other
over-the-top and non over-the-top players,
in what the pundit called Collaborative Ecosystem.
We are one of the first multi-platform service with mobile,
tablet, box and smart TV capabilities.
Our product spans the concept of TV Everywhere.
Whether in the home or while in transit,
you are able to access contents easily
and for free. That’s because you
have signed up for our service on
the box or smart TV. We also have
a standalone mobile service with
a philosophy of “freemium”.